Final Exam from Intensive Bootcamp #3 Graphic Design (Tempat Belajar). This project is done in groups with 3 members. The task given is to form a strategy to achieve awareness and conversion of a UMKM brand by creating key visuals design for social media, packaging the Christmas edition, and box hampers.
Date
September 2022
Client
Bale Sehat
Category
Graphic Design
Role
Graphic Designer
About Project
Bale Sehat is a UMKM brand that markets Indonesian products that contain premium quality health benefits for the body. Bale Sehat's target market focuses on families who want nutritious food and healthy living
Increase awareness and conversions through digital channels
Bale Sehat wants to create a Christmas campaign whose aim is to introduce its products with Christmas vibes through special packaging and bundling hampers. Through this campaign, Bale Sehat wants to follow the trend of providing products for Christmas and still providing delicious, nutritious and healthy gifts for consumption by all ages.
Creative Process
Moodboard & Mind Map
After research, we looked for several references or design inspiration. This moodboard helps describe and communicate the design concept that will be created, as well as helping determine design elements (color, typography, and visual style).
Brainstorming with group aims to mutually share ideas without initial limitations, then at the end we will determine the choices that will be used as style guides and key visual design concepts.
Style Guide
Key Visual Design:
The design style used also contains flat design in the form of icons related to Christmas, typography and talent photos to add a close and relatable impression to consumers. The use of a serif type font adds an impression of royalty and trust. Considering that Bale Sehat products use premium ingredients and are trusted by consumers.
The design style used is flat design in the form of elements and icons related to Christmas, typography, and talent photos to add a close and relatable impression to consumers.
UI Design
Graphic Design
Motion Graphic
Figma
HTML/CSS
UI Design
Graphic Design
Motion Graphic
Figma
HTML/CSS
Hamzah Batik Mobile is a mobile application specifically built for customers who like Hamzah Batik products
Medicare Health is an online healthcare booking system that can be applied to hospitals and medical clinics.