Bale Sehat: Campaign Christmas

Final Exam from Intensive Bootcamp #3 Graphic Design (Tempat Belajar). This project is done in groups with 3 members. The task given is to form a strategy to achieve awareness and conversion of a UMKM brand by creating key visuals design for social media, packaging the Christmas edition, and box hampers.

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Date

September 2022

Client

Bale Sehat

Category

Graphic Design

Role

Graphic Designer

About Project

About Bale Sehat

Bale Sehat is a UMKM brand that markets Indonesian products that contain premium quality health benefits for the body. Bale Sehat's target market focuses on families who want nutritious food and healthy living

Current Problem

Increase awareness and conversions through digital channels

Needs and Goals

Bale Sehat wants to create a Christmas campaign whose aim is to introduce its products with Christmas vibes through special packaging and bundling hampers. Through this campaign, Bale Sehat wants to follow the trend of providing products for Christmas and still providing delicious, nutritious and healthy gifts for consumption by all ages.

Creative Process

Moodboard & Mind Map

Moodboard

After research, we looked for several references or design inspiration. This moodboard helps describe and communicate the design concept that will be created, as well as helping determine design elements (color, typography, and visual style).

Mind Map

Brainstorming with group aims to mutually share ideas without initial limitations, then at the end we will determine the choices that will be used as style guides and key visual design concepts.

Style Guide

  • The font used is 'LT Museum', a Serif type font that shows a royal concept, symbolizes trust, and is suitable for brands that want to build brand awareness. This Serif font is combined with the Handwritten font 'High Summit' to add a sweet and natural impression. The 'LT Museum' font is used as Headline Text and also Body Text in paragraphs because it has font variants. The 'High Summit' font is used as a sweetener in the Headline Text.

  • The color palette used is a combination of green and red because it is in line with the campaign carried out by Bale Sehat, namely Christmas. By adding a cream color which is used as an accent color on the background, text or other elements.

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Key Visual Design:

Concept Key Visual Design:  Instagram Feed and Story

The design style used also contains flat design in the form of icons related to Christmas, typography and talent photos to add a close and relatable impression to consumers. The use of a serif type font adds an impression of royalty and trust. Considering that Bale Sehat products use premium ingredients and are trusted by consumers.

Concept for Packaging dan Box Hampers Christmas Edition

The design style used is flat design in the form of elements and icons related to Christmas, typography, and talent photos to add a close and relatable impression to consumers.

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1

UI Design

2

Graphic Design

3

Motion Graphic

4

Figma

5

HTML/CSS

1

UI Design

2

Graphic Design

3

Motion Graphic

4

Figma

5

HTML/CSS

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