The Kita.anterin brand is an online delivery service that provides vegetable, fruit and daily necessities products. Kita.anterin wants to create a #EatHealthyForChildren campaign which aims to increase nutritional intake for children by making food from fresh vegetables by their mothers, and mothers can make healthy food easily because we are anterin who can help get fresh vegetable ingredients and hassle-free.

So the target audience for the #MakanSehatUntukAnak campaign is young mothers who also have careers outside the home.

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After research on existing key visuals, we collected several references or design inspiration. This moodboard helps describe and communicate the design concept that will be created, as well as helping determine design elements (color, typography, and visual style).

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Brainstorming with partners aims to mutually share ideas without initial limitations, then at the end we will determine the choices that will be used as style guides and key visual design concepts.

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Concept

With this campaign, we created a design concept in a childish and doodle style to give it a playful vibe. The primary color green represents vegetables and the secondary colors red and orange make the visual of @kita.anterin fresher and more energetic.

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