Diana's Portfolio

Date

2018

Client

University Project

Category

Logo

Role

UI Designer, Graphic Design

About Snapdiet

Snapdiet is application that serve to help control weight and get complete information of food calories to maintain a diet.

Concept Logo

From the intended purpose of this application, several keywords that describe SnapDiet can be extracted, including camera, diet, and food. From these keywords, a combination is obtained:

Camera Icon represents that the application works by using the camera to take pictures of food.
Diet can be represented by the apple icon and tape measure icon. An apple is often considered a symbol of health and nutritious food. Meanwhile, the tape measure, in the context of a diet, can refer to measuring calorie intake, food portions, or progress in achieving weight loss goals.
Additionally, the utensil icon (fork and spoon) can symbolize awareness of what we eat and how we eat it in an effort to control weight.

Color Palette & Typography

Snapdiet applies the primary color orange, often associated with enthusiasm, energy, and optimism, as well as the color green, symbolizing health and representing vegetables and healthy food.
Therefore, the combination of orange and green in the Snapdiet logo reflects a harmony between enthusiasm and health. This could represent the idea that achieving weight control goals requires spirit, enthusiasm, and an awareness of the importance of healthy eating and nutrition.
Orange and green can create an overall impression that is cheerful and positive, inspiring users to embrace a healthier lifestyle with high spirits.